Insight

Inspires

Consumer insight is the competitive edge that disrupts markets

Hello! Nice to meet you.

I’m Brittaney Chanel.

Over the last decade, I’ve uncovered customer mindsets and behaviors to influence strategies, marketing, and branding and drive business growth.

If you’ve made it here, I’d love to help you grow too.

LET’S
WORK

Data-Driven Approaches That Grows Your Business

Strategy

  • Do you know what your target audience wants and values? Knowing this ensures your strategy is aligned to consumers’ needs.

  • Factual basis for strategic decisions, reducing the reliance on assumptions or intuition through direct and secondary research.

  • Guide the development and enhancement of products and services, aligned to consumer expectations and the competitive landscape.

Branding

  • Identify target audience mindsets and values to align your brand's identity and create meaningful connections.

  • Consumers often connect with brands through compelling stories and content. Insights into consumer interests and narratives enable you to create content that resonates and engages effectively.

  • Insights into consumer language, tone, and communication preferences guide your messaging strategy. You can craft messages that speak directly to your audience, addressing their pain points and desires.

Marketing

  • Consumer insights guide the selection of key performance indicators (KPIs) and metrics to measure the success of your marketing campaigns. You can track and analyze data to make data-driven decisions.

  • Consumer insights help you map the customer journey and identify key touchpoints where marketing efforts can have the most significant impact. This ensures a seamless and relevant experience for your audience.

  • Consumer insights help you segment your audience into distinct groups based on shared characteristics. This allows you to tailor your marketing messages, channels, and tactics to each segment's specific needs and preferences.

WHAT CLIENTS SAY

"She is a source of energy that is contagious, knowledgeable, curious, and vulnerable. Partners and peers love working with her and appreciate her authenticity, perspective, and collaboration​."

"She's such a great addition to the team! Her energy, curiosity and perspective are all amazing gifts to us all!"

“Chanel is brilliant about pulling insights from data! She's very accountable for her work and always gets the job done."