When you know your customer, your next move becomes obvious.

I help businesses decode what their customers think, feel, and need—so they can grow with clarity, confidence, and impact.

Hello! Nice to meet you.

I’m Brittaney Chanel.

With 7+ years of experience in consumer insights and market research—across powerhouse brands like Target, BET, Stanley Black & Decker, and purpose-driven startups—

I help you see your business through your customer’s eyes.

TURN DATA INTO DIRECTION

What I Offer

  • Strategy Development

    Align your business strategy with real consumer needs. We use deep qualitative and quantitative research to uncover what your target audience truly values—then help you design a strategy that speaks directly to those insights.

  • Marketing Strategy

    Marketing Strategy

    Reach the right people, with the right message, at the right time. We use segmentation, journey mapping, and messaging refinement to make your marketing more effective and insight-driven.

  • Branding

    Build a brand that feels as good as it performs. From positioning and voice to visual direction, we create brands rooted in psychology that resonate and inspire loyalty.

Book Now

Let me help you connect the dots between who you are, what you offer, and what your customer actually wants.

Why Work With Me?

I don’t just analyze your customer—I help you understand them. Clients love my ability to pull insights from chaos, get straight to the point, and uncover the emotional core of what drives behavior.

  • Research-backed clarity

  • A prioritized path forward

  • Messaging that lands the first time

Free Resource: Consumer Persona Template Pack

Build your ideal customer profiles with ease using this editable template pack—featuring 50+ demographics, psychographics, and behavioral traits to track.
Ideal for mental health pros, beauty brands, and CPG businesses.

LET’S
WORK

Data-Driven Approaches That Grows Your Business

Strategy

  • Do you know what your target audience wants and values? Knowing this ensures your strategy is aligned to consumers’ needs.

  • Factual basis for strategic decisions, reducing the reliance on assumptions or intuition through direct and secondary research.

  • Guide the development and enhancement of products and services, aligned to consumer expectations and the competitive landscape.

Branding

  • Identify target audience mindsets and values to align your brand's identity and create meaningful connections.

  • Consumers often connect with brands through compelling stories and content. Insights into consumer interests and narratives enable you to create content that resonates and engages effectively.

  • Insights into consumer language, tone, and communication preferences guide your messaging strategy. You can craft messages that speak directly to your audience, addressing their pain points and desires.

Marketing

  • Consumer insights guide the selection of key performance indicators (KPIs) and metrics to measure the success of your marketing campaigns. You can track and analyze data to make data-driven decisions.

  • Consumer insights help you map the customer journey and identify key touchpoints where marketing efforts can have the most significant impact. This ensures a seamless and relevant experience for your audience.

  • Consumer insights help you segment your audience into distinct groups based on shared characteristics. This allows you to tailor your marketing messages, channels, and tactics to each segment's specific needs and preferences.

WHAT CLIENTS SAY

"She is a source of energy that is contagious, knowledgeable, curious, and vulnerable. Partners and peers love working with her and appreciate her authenticity, perspective, and collaboration​."

"She's such a great addition to the team! Her energy, curiosity and perspective are all amazing gifts to us all!"

“Chanel is brilliant about pulling insights from data! She's very accountable for her work and always gets the job done."