Puzzling Messaging

Black-Owned Puzzle Brand

RVL Wellness Co. shares its puzzles as a unique self-care practice and needed to improve messaging to drive awareness and consideration.

Through qualitative research, coaching, and workshops, I defined unique customer segments and developed a positioning framework that informed brand and marketing messaging.

RVL Wellness Co. has since been able to ensure that marketing gets to the heads and hearts of those most likely to benefit from purchasing thier puzzles.